Project Scope

Branding
Packaging
Stationery
Mobile App

Project Summary

Municher is a food truck that offers up traditional Bavarian options with modern twists that are popular in today's German culture.

A brand was needed that provided immediate recognition for the product- German food; while maintaining playfulness. An identity system was created around traditional German elements- a simplified black letter M and pattern that hints at the Bavarian flag. Vibrant colors keep the aesthetic modern and unified.