Project Scope

Brand Identity
Stationery
Website Design
WordPress Development

Project Summary

Brooks Quinn is an emerging Intellectual Property Law Firm. The owners wanted a fresh brand that would set them apart from traditional, stuffy law firms but maintain authority and trust. They also wanted to establish a website that would represent their knowledge and serve as a resource for incoming and existing clients.

After establishing the tone and visual voice that the brand should carry, I crafted a branding system that was modern and fresh. Their branding system included traditional elements: business cards, printed letterhead, and envelopes as well as digital solutions such as pdf letterhead, powerpoint pitch deck, and email signatures.

The Website was designed to serve as a representation of the brand and establish their authority on the subject matter while remaining approachable and staying far away from traditional law firm aesthetic. I used the established branding to guide the feel and designed an accessible, responsive site that presented important information on the homepage with link outs to subsequent pages for further details. I developed a custom Wordpress template with custom fields and pages for simple maintenance.